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Humor Files - proof
TOP TEN PRODUCT PLACEMENTS IN UPCOMING SUMMER BLOCKBUSTERS
The selling of computer technology has gone far beyond ads in
"Byte" and the occasional taxicab placard at Comdex. This year,
computer companies are getting more aggressive with their marketing
dollars. The proof? These planned product placements in the
upcoming summer blockbuster movies:
10. In "Batman and Robin," Bat Signal replaced by Internet Explorer
logo
9. In "Speed 2: Cruise Control," Diba's belly-button Internet
appliance worn by Sandra Bullock
8. "The Lost World": Microsoft pays to have Jeff Goldblum eaten by
T. rex while waiting for PowerBook to boot
7. Netscape pays Bruce Willis to discover "The Fifth Element":
JavaScript
6. "Titanic": IBM's Deep Blue supercomputer predicts path of
icebergs; ship changes course; and they all live happily
ever after
5. "Men in Black:" Will Smith replaces CPU in alien mothership with
flawed Pentium II; ship misses Earth, crashes into Venus instead
4. "Austin Powers": uses Palm Pilot to keep track of sexual
conquests
3. Apple puts all its summer marketing money into product placement
in the guaranteed mega-smash, "Free Willy 3" (targeting the
wealthy
8- to 10-year-old, computer-buying demographic)
2. "Mortal Kombat II: Annihilation": free AOL CD-ROMs used as
deadly throwing stars
1. "Air Force One": Harrison Ford launches thermonuclear attack on
Seattle with brand-new Oracle Network Computer; Larry Ellison in
cameo as Secretary of Defense
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